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Less Than and Ceremony | Doing More With Less

Growing up on St. Thomas, one of the U.S. Virgin Islands, Chris Simmonds remembers eating food straight from his grandmother’s garden, plucking fresh tea leaves to brew, and endlessly reusing bags and containers. Simmonds moved to Hampton Roads, where he graduated from high school and college, but those experiences during his formative years led him to eventually open Less Than, a zero-waste and refill shop, selling eco-friendly and sustainable items.

Simmonds followed Less Than’s success with another concept: Ceremony,  a dry bottle shop offering non-alcoholic drinks, such as zero-proof spirits and mixers.

Mocktails for Dry January

Scan any bar menu, whether at the local watering hole or that upscale restaurant where you finally got a reservation, and you’ll likely notice a new section making its debut: non-alcoholic cocktails. 

Once written off as sugar bombs or poor imitations of their boozier counterparts, spirit-free beverages are anything but. In today’s landscape of sober-curious drinkers, crafting sans-alcohol options is more than just something for beverage directors to check off their list—it’s an opportunity to get creative. 

Dry January easier than ever with alcohol-free beverages

It’s a popular time for new year’s resolutions… and one of those might be drinking less. Many practice Dry January to cut back on their drinking and give their body a reset after the excess during the holidays.

And now it’s easier than ever with booze-free beverages.

Raise a Toast: Hampton Roads Welcomes its First Dry Bar Pop-Up

Our community is getting an exciting addition that you’re going to love! Ceremony, a game-changer in the world of alcohol-free drinks, has teamed up with Vessel Craft Coffee to bring us something we didn’t even know we needed—a dry bar pop-up! 

Participating in Dry January could improve your health all year

In multiple studies, researchers found giving up alcohol, even for just a month, can help you lose weight, lower blood pressure and get a better night’s sleep.

Dry Bottle Shop Ceremony Recommends Nonalcoholic Drinks for the Holidays, and a Mocktail Recipe

Chris Simmonds has options for those who want to ring in the new year without a hangover.

Ceremony — a dry bottle shop — opened its first location in Virginia Beach in May; it offers curated alcohol-free beers, wines, spirits and mixers. Ceremony’s ready-to-drink selection is good for nondrinkers, expectant mothers, people taking medications and people living sober.

Ceremony Dry Bottle Shop Offering Alternatives for Sober October

In 2010, an Australia-based non-profit called Life Education spearheaded “Ocsober,” a lifestyle and fundraising movement geared toward the organization’s mission of preventative health care and drug education.




Locally based zero waste + refill shop, Less Than, launches Ceremony in Hampton Roads

Ceremony is a curation of non-alcoholic alternatives to beer, wine, and spirits, mixers and bitters. Combine that with sustainable bar accessories and Ceremony is Hampton Road’s and Richmond’s first dry bottle shop with zero waste.

Non-Alcoholic Beverage Shop is Open in Richmond

Ceremony, a new, non-alcoholic beverage store located inside Less Than at 1 N. Lombardy Street, curates non-alcoholic beer, wine, spirits, bitters and mixers for drink-making at home for those who are sober or sober curious. All products are offered in sustainable packaging.

Dinners, Do-Overs and Deals

Dry January is just around the corner, so celebrate with Ceremony, Southeastern Virginia’s first (oxymoronic sounding) dry bottle shops, curating alcohol-free wines, beers and spirits plus mixers, mocktail accessories and recipes for both home imbibers and pro bartenders.

Sobriety isn’t always spooky

Sobriety doesn’t have to be spooky when you drink with Ceremony’s new non-alcoholic options. Ceremony is a company that gives people a new way for people to think sober for the month of October.